From Barcelona, through Lagos to Prague: “Promatic present wherever gaming matters”

– Industry events are a key platform for us to meet, exchange experiences, and track trends in gaming and new technologies. We invest in technological development and innovative solutions, and active participation in trade shows, exhibitions, and conferences remains a cornerstone of our strategy, said Piotr Fedak, CEO of Promatic Group, the largest Polish producer of gaming machines, games, and system solutions for the gaming industry. In an interview with Interplay.pl, he reflected on the past year and shared the company’s plans for 2025.

Last year was very successful for Promatic. You consistently introduce new products and focus on further expansion into international markets. How would you summarize 2024 and outline plans for 2025?

Piotr Fedak, CEO, Promatic Group: Last year was extremely successful for us – we completed key projects, achieved strategic goals, and received industry recognition, including being featured in the Gazele Biznesu 2024 ranking. We continue to develop our online products, obtain additional certifications, and expand our offerings. In 2025, we are focusing on expansion into new markets, growing our expert team, and driving technological innovation. At the same time, we are developing our retail distribution and diversifying our product portfolio. We started the year at ICE 2025 in Barcelona and plan to actively participate in further events, building our brand image and industry trust.

You indeed started the year with a presence at ICE 2025 in Barcelona, returning as an exhibitor after several years. How do you assess Promatic’s participation in one of the most important events in the gaming industry?

PF: ICE is a key industry event for active players in this part of the world. Participation is essential to track trends and grow in a dynamic environment shaped by new technologies, AI, and gamification. ICE and its accompanying conferences inspire and set directions for the entertainment industry. Our presence allowed us to showcase our offering, understand market needs, and meet partners while establishing new business relationships.

The event seems to grow in popularity every year, with more exhibitors and visitors. Also, after many years, ICE moved from London to Spain. How do you evaluate the change of venue?

PF: This year’s ICE edition brought many changes – a new city and new exhibition space, which we evaluate very positively. Additionally, the early January timing perfectly aligned with our ambitious 2025 plans, providing a strong start. The event was record-breaking, attracting over 50,000 participants, significantly more than the previous edition in London. The organizers provided an environment conducive to presentations, both for our retail operations and online business. Our team on-site represented both business lines, reflecting our expanding offerings, growing client base, and the strong interest in our products – confirming the right direction for our company’s growth.

You mentioned that one of your goals was to showcase your offerings at the trade show. What exactly did Promatic present at ICE this year?

PF: Our objectives were diverse but precise – sales, relationships, marketing, and educational goals. We can confidently say we achieved them. The main goal was sales – at ICE, we presented the full Promatic Group offering, including Lanbase and iGaming solutions. Interest in our products confirmed that our flexibility and excellent quality-to-price ratio stand out among competitors. Our presence at ICE was a conscious, strategic decision. Promatic has 30 years of history and a comprehensive gaming industry portfolio. While we started with gaming machines and remain most recognized in that segment, we wanted a presence in the main hall dedicated to Lanbase, competing with the biggest market players. At the same time, we effectively showcased Promatic Games, our dynamically growing brand whose slots are among the most popular in Poland and expanding into markets such as the Czech Republic, Slovakia, and Romania. Our specially designed booth allowed us to efficiently display both product lines and their synergy.

At one ICE in London, Mariusz Pudzianowski was the star of your booth, attracting visitors. How was it this year?

PF: In 2019, we leveraged the popularity of the main character from our hit games Pudzianator and Pudzianator+. This time, we focused on Bober from the game Ale Fajny Bober, which launched on Total Casino – the only legal online casino in Poland – in 2024 and quickly gained popularity. Inspired by a well-known viral, the game also received a special holiday edition. At the end of the year, during an industry conference in Warsaw, we shared insights on its creation and developing games with responsible gaming in mind. Our presentation attracted significant interest, and speakers Maciej Makuszewski and Luka Oblak were included in the TOP Speakers 2024 list.

What are your further plans for this year? ICE 2025 was a strong start – what comes next?

PF: Our 2025 plans are ambitious, and we are not slowing down. Industry events are a key platform for meetings, knowledge exchange, and tracking trends in gaming and new technologies. The Africa Gaming Expo in Lagos has just begun, where we could not be absent as the largest operator in Nigeria. This week, our products will appear at the Irish Gaming Show in Dublin, a market offering increasing opportunities. In the following weeks, we will participate in the iGaming & Tech Summit in Prague, making the first quarter exceptionally busy.

And plans for the rest of the year?

PF: This year will be full of challenges and new opportunities. We invest in technological development and innovative solutions, and active participation in trade shows, exhibitions, and conferences remains a key element of our strategy. We will certainly attend the SBC Summit in Lisbon and SIGMA Europe in Rome, where we may present our latest offerings at our booth. In the second half of the year, we will start planning our participation in ICE 2026. Exciting times are ahead, and we are ready for the next challenges!

AKTUALNOŚCI

Operating the African Markets

2025-11-30 Bez kategorii

In recent years, many African markets have seen significant growth in demand for gaming, and AstuteAnalytica predicts that the continent’s gambling market could reach USD 11.27 billion by 2032. Some African markets, such as South Africa, which hosts around 40 of the continent’s 150 land-based casinos – including the iconic Sun City Resort and Montecasino – are well-established. Others, including Ghana and Tanzania, are experiencing rapid growth in their gaming sectors. InterGaming spoke with Piotr Fiedor, CEO of Promatic Group, to gain insights from a supplier’s perspective on serving emerging African gaming markets. InterGaming: How operationally active is Promatic in Africa? PF: We operate in Africa through local structures, our own technical support, and continuous on-the-ground presence. Our model relies on full integration with the local market – from technical deployment to service support and partner assistance. With efficient processes and a flexible approach, we successfully scale operations in varying market conditions. This ability to operate effectively forms the foundation of our success in the region. What is your experience delivering products to African markets, and what makes them unique? African markets differ significantly from those in Europe or other parts of the world. Our journey began in 2015, and from the outset, we focused on player education – many had never engaged with slot games before. We introduced game mechanics, themes, and concepts such as volatility, helping build awareness and trust among players. Our highest priority has always been adapting products to local conditions, whether climate, infrastructure, or user preferences. We design games and machines specifically for each market, ensuring cultural and regional relevance. This approach allows smooth integration and positively contributes to market development. How does Promatic’s African operation differ from its European activities? The key difference lies in the regulatory environment and how authorities operate. In Europe, gambling regulations are typically clearly defined, centralized, and strictly enforced. The market is highly formalized, with stable legal frameworks and well-defined licensing requirements. In Africa, regulatory approaches vary significantly by country. Some markets have detailed regulations, while others operate under more general or emerging frameworks. This requires operational flexibility, tailored approaches, and close collaboration with local regulators. In many cases, we also bring our industry knowledge to help shape regulatory frameworks that support sector growth. Successful operations on both continents require a strategic balance between technical excellence and local execution. In Africa, this means understanding the market while actively building organizational and regulatory infrastructure with local partners. Which types of games are particularly popular in the regions where you operate – from lotteries and sports betting to slots and table games? Sports betting is by far the most popular form of entertainment, especially among younger demographics. Players actively wager on outcomes of various football teams or events in real time. Unlike screens or retail versions, land-based betting has both physical presence and social value, showing how regulated entertainment is embedded in daily life. Slot machines are also gaining popularity as an accessible and enjoyable form of entertainment. Our goal is to gradually shift this perception by offering modern, comfortable spaces with high-quality gaming equipment. We aim to provide a superior and convenient alternative to outdated personal devices. This user-focused approach is well-received, as players appreciate environments and products designed specifically for them. Do emerging African gaming markets draw inspiration from more established markets, like Europe, when creating regulatory frameworks? Yes, many African countries developing their gaming sectors reference more mature markets – particularly European ones – regarding regulations, business models, and attracting investment. These references help shape their legal frameworks and development strategies. However, each African market has unique cultural, economic, and technological conditions. While European systems can serve as inspiration, local adaptation is critical. The most effective approaches are tailored to the specific needs of each market. In collaboration with regulators, we share our know-how to support the creation of locally relevant, technologically enabled, and sustainable regulatory models. What are your forecasts for African markets in the near future? The African gaming market is entering an exciting new phase. On one hand, interest in modern forms of entertainment is growing rapidly. On the other, regulatory frameworks are becoming increasingly organized and transparent. More governments are making conscious decisions to support the gaming industry while ensuring player protection and promoting responsible growth. We are seeing a strong shift toward mobile solutions, automation, and technology-based entertainment. The future belongs to operators who can combine global experience with local understanding – those who are flexible, responsible, and ready to build lasting partnerships with local stakeholders. This is a market that rewards long-term commitment and strategic vision.

Promatic Group Enters the Irish Market

2025-11-30 Bez kategorii

Polish slot machine manufacturer Promatic Group has made its debut in the Irish market. The company’s machines are now available in the gaming halls and casinos of six local operators across 10 Irish cities: Dublin, Cork, Galway, New Ross, Wexford, Tallaght, Dun Laoghaire, Bray, Malahide, and Arklow. As one of the leading suppliers of gaming machines for the Polish monopoly Salony Gier na Automatach, operated by Totalizator Sportowy, Promatic has high expectations for the Irish market. – Irish players love slot games, and access to them is relatively widespread in the country. That’s why we decided to enter this market and participate in the Irish Gaming Show, which resulted in several promising contracts that we now aim to expand, said Kacper Kupczyk, Key Account Manager. – It’s no secret that many Poles live in Ireland and are familiar with our games. We are also targeting our offering to them, he added. The Irish slot machine market currently includes around 450 gaming venues (game halls and casinos). In a country with over 5.3 million residents, approximately 25,000 machines are installed. Promatic provides Irish operators with four slot machine models: Casino 27, PRO 24, PRO 27 VIP, and PRO 32 VIP. The installed game sets include Energy+ Orange – the strongest product in the ENERGY series, Energy+ Green, and the latest product, Pro Selection Multigame, featuring the best Promatic retail and online titles – a product that has just debuted in Polish casinos. Additionally, all Irish operators collaborating with Promatic have implemented the Fruitpot Jackpot system – a progressive jackpot solution designed by Promatic for casino and gaming hall operators. Promatic Group plans further expansion in Ireland and is developing a local service and technical support network to ensure operators receive full and efficient support. – The initial results and customer feedback from the market are very promising, and everything indicates that Ireland could be an interesting market for us. Competition here is strong, but that is true wherever the market is mature and players know what to expect. I am confident that we can secure a significant share of the Irish gaming market, concluded Kacper Kupczyk. About Promatic Group Promatic Group is a Polish company specializing in the production of gaming machines and the provision of dedicated software for gaming halls and casinos, both land-based and online. The company is headquartered in Warsaw, with manufacturing facilities in Warsaw and Jelenia Góra. In Poland, Promatic machines can be found in legal Totalizator Sportowy gaming halls, WinCasino network casinos, and selected Casinos Poland locations. The company also operates in Latin America and Africa. Promatic Group holds ISO 27001 certification for information security and ISO 9001 certification for production quality of gaming machines. Since 2021, the company has been developing its online gaming segment under the Promatic Games brand, offering online slots in regulated markets in Poland, the Czech Republic, and Slovakia. It also holds B2B licenses issued by regulators in Romania (ONJN) and Malta (MGA) and plans to enter a dozen or more new markets over the coming months.

Pro Selection – next generation casino multigame from Promatic Group

2025-11-30 Bez kategorii

Promatic Group, a Polish manufacturer of slot machines and system solutions for the gaming industry, is launching a new collection of slots dedicated to casino customers – the Pro Selection multigame. The first devices have already been certified in Poland and stood in casinos in Warsaw and Krakow. One platform, up to 55 games Pro Selection is software with a collection of as many as 55 different titles, covering the full functional and stylistic range of games from the Polish company’s portfolio. Players will find both classic “fruits” games – traditional and simple in form – and modern adventure games, based on an elaborate narrative and unique logics. Branded productions that stand out for their original creations and high graphic quality are also worthy of special attention. “In Pro Selection, we wanted to include our best titles and those that have proven themselves in both the land-based and online slot segments. That’s why players will find classics such as Miss Joker, one of the most popular games at Poland’s only legal online casino, or 81 Show, a popular hat game. There are also online hits of recent months such as Pixel Fruits and Ale Cool Bober. On top of that, we have added titles that have so far only been available in land-based slot machines and have been great in them, namely Golden Train, Aladdin or Magic Ladybird Mega,” says Piotr Fedak, CEO of Promatic. – “As for branded productions, games with Mariusz Pudzianowski remain a hit, and not only in Poland”, he adds. Variability and mathematics for every player One of the important features of Multigame Pro Selection is the mathematical diversity of the games available in it. The collection offers games with varying levels of volatility – from low to very high (on a scale of 1 to 5 stars). As a result, the package meets the needs of both enthusiasts of long session play with frequent, smaller wins, and players looking for higher risk and high wins. In today’s fast-evolving market, capturing attention and establishing a trusted brand presence is more challenging than ever. Advertisement Also new to Pro Selection is a revamped user interface. An intuitive lobby, it provides quick access to all titles, convenient filtering and easy navigation – both from the touch screen and traditional buttons. This is part of software that meets the highest industry technical standards and has been certified by a Polish testing laboratory accredited by the Minister of Finance as authorized to test gaming machines. “As a product dedicated to casinos, i.e. the most demanding B2B customers, Pro Selection is designed to be fully integrated with the SAS protocol, which is standard in this market, giving compatibility with various casino management systems and providing full operational and billing transparency. It’s a product that is ready for deployment in casino environments where reliability and control are key,” explains Piotr Fedak. – We strive to ensure that Pro Selection’s multigame always goes hand in hand with our proprietary Royal Sevens Jackpot progressive jackpot system, which in itself is a huge asset and player magnet, Fedak adds. Ease of maintenance and energy efficiency Pro Selection software is available exclusively on the latest casino-class slot machines from Promatic Group – that is, the Casino 27 and PRO VIP 27 and 32 cabinets These are top-quality terminals equipped with HD monitors, state-of-the-art sound systems and RGB lighting to enhance the gaming atmosphere. “Thanks to their modular design and intuitive service menus, our multigames are virtually maintenance-free – that is, technical service friendly. Interestingly also, our energy efficiency studies have shown that compared to the competition, Promatic machines consume significantly less energy,” says Piotr Fedak. – At the moment Pro Selection is fully certified for the Polish market, and work is already underway to obtain licenses for the Czech Republic, Slovakia where our goal is to implement this 100% Polish product in those very markets, says Piotr Fedak. About Promatic Group Promatic Group is a Polish company with more than 28 years of experience in the gambling industry, specializing in the production of gaming machines and providing dedicated software for gaming rooms and casinos, both land-based and online. The company’s headquarters and factory are located in Warsaw and Jelenia Gora. In Poland, Promatic’s devices can be found in Totalizator Sportowy’s legal gaming salons, casinos of the WinCasino chain and selected Casinos Poland locations. The company also operates in Latin American and African markets. Promatic Group is certified to ISO 27001 for information security and ISO 9001 for slot machine manufacturing quality. Since 2021, the company has also been developing its online gaming segment under the Promatic Games brand, offering online slots in regulated markets in Poland, the Czech Republic and Slovakia. It also holds B2B licenses issued by regulators in Romania (ONJN) and Malta (MGA) and plans to enter more than a dozen new markets in the next few months.